The first ever fashion week dedicated to Bridal Couture
Mumbai City will soon gear up to celebrate the Aamby Valley City India Bridal Week, showcasing bridal wear from the most coveted designers in the country. To be held at the Sahara Star, Mumbai, it will kick off the wedding season with a one-of-a-kind fashion week dedicated solely to bridal couture from the 29th October to 2nd November, 2010.
Aamby Valley City India Bridal Week 2010 focuses on wedding and special occasion clothing, jewellery and accessories. With 'by invitation only' fashion shows in the evening and a consumer driven exhibition during the day, IBW aims to be the country's most anticipated fashion week. Defining the future of bridal wear, IBW will celebrate the works of renowned designers such as Ashima Leena, Falguni & Shane Peacock, Manish Arora, Manish Malhotra, Neeta Lulla, Rocky S and Shantanu & Nikhil, to name a few.
Weddings today are easily the most extravagant occasions in India. With destination venues, choreographed events and designer clothing, celebrations encompass not only the couple, but the entire family and friends. With an array of designers, the consumer has the advantage of picking a different designer for each function, be it a cocktail party or a mehendi ceremony. The concept behind India Bridal Week 2010 is to offer 360o wedding solutions for a joyful celebration of the special couple surrounded by family and friends.
Targeting core consumers, the event aims to satisfy the requirements of a luxurious wedding. Unlike other fashion weeks, the AVCIBW will be a complete wedding package in itself. With an array of exhibitors including fashion designers, jewellery & accessory designers, lifestyle brands, honeymoon destination partners and home accessory retailers, the AVCIBW is the consummate wedding planner's solution. The exhibit area will give the consumers a chance to interact with the various designers and pick the best they need.